Privacy policy
Please read this privacy notice (“Notice”) carefully to understand our policies and practices regarding your Personal Data and how we will treat it. This Notice applies to individuals who interact with Goodness services as consumers (“you”). This Notice explains how your Personal Data are collected, used, and disclosed by Goodness Middle East FZE, including its affiliates and operating companies in the Middle East and North Africa (“Goodness”, “We”, “Us”). It also tells you how you can access and update your Personal Data and make certain choices about how your Personal Data is used.
This Notice covers our online and offline data collection activities, including Personal Data that We collect through our various channels, such as websites, apps, third-party networks, Consumer Engagement Services, points of sale, and events. Please note that We might aggregate personal data from different sources (e.g. websites, offline events). As part of this, We combine Personal Data originally collected by different Goodness entities or Goodness partners. Please see Section 9 for further information on how to object to this.
If you do not provide necessary Personal Data to us (We will indicate to you when this is the case, for example, by making this information clear in our registration forms), We may not be able to provide you with our goods and/or services. This Notice can change from time to time (see Section 11).
This Notice provides important information in the following areas:
- SOURCES OF PERSONAL DATA
- PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
- PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
- COOKIES/SIMILAR TECHNOLOGIES, LOG FILES AND WEB BEACONS
- USES MADE OF YOUR PERSONAL DATA
- DISCLOSURE OF YOUR PERSONAL DATA
- RETENTION OF PERSONAL DATA
- STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA
- ACCESS TO YOUR PERSONAL DATA
- YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
- CHANGES TO OUR NOTICE
- DATA CONTROLLERS & CONTACT
1. SOURCES OF PERSONAL DATA
This Notice applies to Personal Data that We collect from or about you through the methods described below (see Section 2) from the following sources:
Goodness websites: Consumer-directed websites operated by or for Goodness, including sites that We operate under our own domains/URLs and mini-sites that We run on third-party social networks such as Facebook (“Websites”).
Goodness mobile sites/apps: Consumer-directed mobile sites or applications operated by or for Goodness, such as smartphone apps.
E-mail, text, and other electronic messages: Interactions with electronic communications between you and Goodness.
Goodness CES: Communications with our Consumer Engagement Centre (“CES”).
Offline registration forms: Printed or digital registration and similar forms that We collect via, for example, postal mail, in-store demos, contests, and other promotions or events.
Advertising interactions: Interactions with our advertisements (e.g., if you interact with one of our ads on a third-party website, we may receive information about that interaction).
Data We create: In the course of our interactions with you, we may create Personal Data about you (e.g., records of your purchases from our websites).
Data from other sources: Third-party social networks (e.g., such as Facebook), advertising networks (e.g., such as Google), messaging apps (e.g., such as WhatsApp), market research (if feedback is not provided on an anonymous basis), third-party data aggregators Goodness promotional partners, public sources and data received when we acquire other companies.
Goodness websites
Consumer-directed websites operated by or for Goodness, including sites that We operate under our own domains/URLs and mini-sites that We run on third-party social networks such as Facebook (“Websites”).
| What We use your Personal Data | Our reasons | Our reasons |
|---|---|---|
| Consumer service. We use your Personal Data for consumer service purposes, including responding to your enquiries. This typically requires the use of certain personal contact information and information regarding the reason for your inquiry (e.g., order status, technical issue, product question/complaint, general question, etc.). | Fulfilling contractual obligations Legal obligations Our legitimate interests | Improving and developing new products and services Being more efficient |
| Contests, marketing and other promotions. With your consent (where required), We use your Personal Data to provide you with information about goods or services (e.g., marketing communications or campaigns or promotions). This can be done via means such as email, ads, SMS, phone calls, messaging apps and postal mailings to the extent permitted by applicable laws. Some of our campaigns and promotions are run-on third-party websites and/or social networks. This use of your Personal Data is voluntary, which means that you can oppose (or withdraw your consent in certain countries) to the processing of your Personal Data for these purposes. For detailed information on how to modify your preferences about marketing communication, please see Sections 9 and 10 below. For more information about our contests and other promotions, please see the official rules or details posted with each contest/promotion. | With your consent (where required) Fulfilling contractual obligations Our legitimate interests | Working out which of our products and services may interest you and telling you about them Defining types of consumers for new products or services |
| Third party social networks: We use your Personal Data when you interact with third party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third party social networks. You can learn more about how these features work, the profile data that We obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks. We use your Personal Data to tailor and deliver communications to you, including via social media, based on your interests and your interactions with our products and services. Personalization (offline and online). With your consent (where required), We use your Personal Data (i) to analyze your preferences and habits, (ii) to anticipate your needs based on our analysis of your profile, (iii) to improve and personalize your experience on our Websites and apps; (iv) to ensure that content from our Websites/apps is optimized for you and for your computer or device; (v) to provide you with targeted advertising and content, and (vi) to allow you to participate in interactive features, when you choose to do so. For example, We remember your login ID/email address or screen name so that you can quickly login the next time you visit our site or so that you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, and with your consent (where required), We also show you specific Goodness content or promotions that are tailored to your interests. The use of your Personal Data is voluntary, which means that you can oppose the processing of your Personal Data for this purpose. For detailed information on how to opt-out please refer to Section 10 below. | With your consent (where required) Our legitimate interests | Working out which of our products and services may interest you and telling you about them Defining types of consumers for new products or services |
| Order fulfillment. We use your Personal Data to process and ship your orders, inform you about the status of your orders, correct addresses and conduct identity verification and other fraud detection activities. This involves the use of certain Personal Data and payment information. Other general purposes (e.g. internal or market research, analytic, security). In accordance with applicable laws, We use your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of advertising campaigns. We reserve the right, if you have Goodness accounts, to reconcile those accounts into one single account. We also use your Personal Data for management and operation of our communications, IT and security systems. | Fulfilling contractual obligations With your consent (where required) Legal obligations Our legitimate interests | Improving and developing new products and services Being more efficient Protect our systems, networks and staff Compliance with legal obligations |
| Legal reasons or merger/acquisition. In the event that Goodness or its assets are acquired by, or merged with, another company including through bankruptcy, we will share your Personal Data with any of our legal successors. We will also disclose your Personal Data to third parties (i) when required by applicable law; (ii) in response to legal proceedings; (iii) in response to a request from a competent law enforcement agency; (iv) to protect our rights, privacy, safety or property, or the public; or (v) to enforce the terms of any agreement or the terms of our Website | Legal obligations Our legitimate interests | Compliance with legal obligations Protect our assets and staff |
6. DISCLOSURE OF YOUR PERSONAL DATA
In addition to the Goodness entities mentioned in the data controllers & contact section (see Section 12), We share your Personal Data with the following types of third-party organizations:
Service providers: These are external companies that We use to help Us run our business (e.g., order fulfillment, payment processing, fraud detection, identity verification, website operation, market research companies, support services, promotions, website development, data analysis, CRC, etc.). Service providers and their selected staff are only allowed to access and use your Personal Data on Our behalf for the specific tasks that they have been requested to carry out based on our instructions, and are required to keep your Personal Data confidential and secure.
Credit reporting agencies/debt collectors: To the extent permitted by applicable law, credit reporting agencies and debt collectors are external companies that We use to help Us to verify your creditworthiness (in particular for orders with invoices) or to collect outstanding invoices.
Third-party companies using Personal Data for their own marketing purposes: Except in situations where you have given your consent, We do not license or sell your Personal Data to third-party companies for their own marketing purposes. Their identity will be disclosed at the time your consent is sought.For example, we may share with Meta Platforms Ireland Limited (“Meta”), Google Ireland Limited (“Google”), and other partners certain data regarding actions that you take on our Websites, such as your visits to our Websites, your interactions on our Websites, use of Facebook Connect and information collected from cookies or similar technologies including the Facebook pixel. This allows us to measure the effectiveness of our advertising, improve our marketing practices, and help us deliver more relevant advertising to you and people like you (including on social media such as Facebook and others). We are a joint data controller with Meta and some other partners for this processing. This agreement means that we must provide you with this notice, but you should contact Meta if you wish to exercise your data protection rights. Further information, including how Meta enables you to exercise your data protection rights and subsequently processes your information as independent data controller can be found in Meta's Data Policy, which is accessible at https://www.facebook.com/about/privacy. Similar terms may apply to other third-party vendors, e.g., Google tags or other technologies. To learn more about personal data processed by Google, you can access Google’s Privacy & Terms site.
Third-party recipients using Personal Data for legal reasons or due to merger/acquisition: We will disclose your Personal Data to third parties for legal reasons or in the context of an acquisition or a merger (see Section 5 for details).
7. RETENTION OF YOUR PERSONAL DATA
In accordance with applicable laws, We will use your Personal Data for as long as necessary to satisfy the purposes for which your Personal Data was collected (as described in Section 5 above) or to comply with applicable legal requirements. Personal data used to provide you with a personalized experience (see Section 5 above for details) will be kept for a duration permitted by applicable laws.
8. DISCLOSURE, STORAGE, AND/OR TRANSFER OF YOUR PERSONAL DATA
We use appropriate measures (described below) to keep your Personal Data confidential and secure. Please note, however, that these protections do not apply to information you choose to share in public areas such as third-party social networks.
People who can access your Personal Data: Your Personal Data will be processed by our authorized staff or agents on a need-to-know basis, depending on the specific purposes for which your Personal Data have been collected (e.g., our staff in charge of consumer care matters will have access to your consumer record).
Measures taken in operating environments: We store your Personal Data in operating environments that use reasonable security measures to prevent unauthorized access. We follow reasonable standards to protect Personal Data. The transmission of information via the Internet is, unfortunately, not completely secure, and although We will do our best to protect your Personal Data, We cannot guarantee the security of the data during transmission through our Websites/apps.
Measures We expect you to take: It is important that you also play a role in keeping your Personal Data safe and secure. When signing up for an online account, please be sure to choose an account password that would be difficult for others to guess and never reveal your password to anyone else. You are responsible for keeping this password confidential and for any use of your account. If you use a shared or public computer, never choose to have your login ID/email address or password remembered, and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls We provide you on our Website/app.Transfer of your Personal Data. Because of the international nature of our business, we may need to transfer your personal data within the Goodness group and to third parties, as noted in Section 6 above, in connection with the purposes set out in this Privacy Notice. For this reason, we may transfer your personal data to other countries that may have different laws and data protection compliance requirements than those that apply in the country in which you are located.
9. YOUR RIGHTS
Access to Personal Data: You have the right to access, review, and request a physical or electronic copy of information held about you. You also have the right to request information on the source of your Personal Data.
These rights can be exercised by sending Us an e-mail at XXXXXXXXXX , and attaching a copy of your ID or equivalent details (where requested by Us and permitted by law). If the request is submitted by a person other than you without providing evidence that the request is legitimately made on your behalf, the request will be rejected. Please note that any identification information provided to Us will only be processed in accordance with and to the extent permitted by applicable laws.
Additional rights: (e.g., modification, deletion of Personal Data). Where provided by law, you can
(i) Request the deletion, portability, correction, or revision of your Personal Data;
(ii) limit the use and disclosure of your Personal Data; and
(iii) revoke consent to any of our data processing activities.
Please note that, in certain circumstances, We will not be able to delete your Personal Data without also deleting your user account. We may be required to retain some of your Personal Data after you have requested deletion to satisfy our legal or contractual obligations. We may also be permitted by applicable laws to retain some of your Personal Data to satisfy our business needs.
Where available, our Websites have a dedicated feature through which you can review and edit the Personal Data that you have provided. Please note that We require our registered consumers to verify their identity (e.g., login ID/email address, password) before they can access or make changes to their account information. This helps prevent unauthorized access to your account.
We hope that We can satisfy any queries you may have about the way we process your Personal Data. However, if you have unresolved concerns, you also have the right to complain to competent data protection authorities.
10. YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
We strive to provide you with choices regarding the Personal Data that you provide to Us. The following mechanisms give you control over your Personal Data:
Cookies/Similar Technologies: You can manage your consent via
(i) our consent management solution or
(ii) your browser so as to refuse all or some cookies/similar technologies or to alert you when they are being used. Please see Section 4 above.
Advertising, marketing, and promotions: You can consent for your Personal Data to be used by Goodness to promote its products or services through tick-box(es) located on the registration forms or by answering the question(s) presented by our CES representatives. If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe from receiving marketing-related communications at any time by following the instructions provided in each such communication. To unsubscribe from marketing communications sent by any medium, including third-party social networks, you can opt-out at any time by unsubscribing through links available in our communications, logging into the Websites/apps or third-party social networks, and adjusting your user preferences in your account profile by unchecking the relevant boxes or by contacting our CES. Please note that even if you opt-out from receiving marketing communications, you will still receive administrative communications from Us, such as order or other transaction confirmations, notifications about your account activities (e.g., account confirmations, password changes, etc.), and other important non-marketing-related announcements.
Personalization (offline and online): Where required by law, if you wish to have your Personal Data used by Goodness to provide you with a personalized experience/targeted advertising & content, you can indicate so through the relevant tick-box(es) located on the registration form or by answering the question(s) presented by our CES representatives. If you decide that you no longer wish to benefit from this personalization, you can opt-out at any time by logging into the Websites/apps and adjusting your user preferences in your account profile by unchecking the relevant boxes or by calling our CES.
Targeted Advertising: We partner with ad networks and other ad-serving providers (“Advertising Providers”) that serve advertising on behalf of Us and other non-affiliated companies on the Internet. Some of those advertisements are tailored to your interests based on information collected on Goodness sites or on non-affiliated websites over time. You can visit www.aboutads.info/choices to learn more about this type of advertising, as well as about how to opt-out of interest-based advertising practices from companies that participate in the Digital Advertising Alliance’s (“DAA”) self-regulatory program. Additionally, you can opt-out of this type of advertising in mobile applications from companies that participate in the DAA’s AppChoices app by downloading the app from the iOS or Android app store. You can also stop the collection of precise location data from a mobile device by accessing your device location service settings.
11. CHANGES TO THIS NOTICE
If we change the way we handle your Personal Data, we will update this Notice. We reserve the right to make changes to our practices and this Notice at any time; please check back frequently to see any updates or changes to our Notice.
Experience the goodness mobile app
Language
