Goodness blossomed from a deep-rooted desire to offer a healthier and more sustainable alternative to conventional bottled water. As concerned parents invested in the well-being of our children, we recognized the urgency to mitigate the health risks and environmental impact associated with plastic water bottles. We felt compelled to set a positive example for future generations, who will inherit the responsibility of preserving our planet's beauty. Thus, our journey began to discover a natural and refreshing approach to hydration.

Throughout our quest, we remained steadfast in our belief that glass bottles offered the most optimal solution for families. Glass, being a naturally pure material devoid of harmful chemicals or flavors, aligns perfectly with our vision. Its recyclability and reusability make it an undeniable choice for sustainability and health-conscious living.

Establishing the Goodness brand was a natural progression driven by our core values of integrity, purity, and sustainability. We aimed to deliver a product that our community could rely on, reflecting our unwavering commitment to waste reduction, energy efficiency, and eco-friendly principles. Each day, we strive to live up to these values, knowing that technological advancements will eventually phase out plastic or, at the very least, diminish its prevalence.

At Goodness, we take great pride in our role as a sustainable and responsible brand. Inspired by the UAE's visionary approach to sustainability, we embrace innovation and believe in shaping the world we want to inhabit. We actively contribute to this shared vision, empowering consumers to make wise choices for a brighter future.

Every sip of Goodness water is a moment of rejuvenation and nourishment, crafted with care to deliver the ultimate hydration experience. Why settle for anything less when you can choose Goodness?

Nancy El Khoury
Founder & CEO